Press Release
February 15, 2005
The Wall Street Journal Online and Outercurve Technologies Announce Launch of "The Wall Street Journal for BlackBerry®"
Service Will Provide the Online Journal's Award-Winning Business News and Financial Information to Mobile Professionals on an Enterprise Basis
NEW YORK AND ISELIN, N.J. - The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web, and Outercurve Technologies, a leading global provider of wireless handheld business solutions, today announced the launch of The Wall Street Journal Online for the BlackBerry® platform from Research In Motion.
“The Wall Street Journal for BlackBerry” will be available February 15, 2005 to customers of Outercurve’s InfoEdge On-Demand information-delivery platform. To introduce “The Wall Street Journal for BlackBerry,” Outercurve and the Online Journal are offering this service free of charge through April 30, 2005.
Utilizing InfoEdge, “The Wall Street Journal for BlackBerry” seamlessly integrates with an organization’s BlackBerry Enterprise Server™ (using the BlackBerry Mobile Data Service feature). Unlike browser-based solutions, trusted Journal content is delivered via a custom application that optimizes wireless data delivery “The Wall Street Journal for BlackBerry” includes access to continually updated and comprehensive business coverage from around the world, global-markets updates, and thought-provoking articles from the Journal’s opinion pages. In addition, users can customize the service to receive headline lists based on individualized criteria, as well as “push-based” alerts for up-to-the minute news on selected public companies.
“When it comes to business news and data, there is perhaps no name as prestigious and authoritative as The Wall Street Journal,” said Derek Roga, Outercurve’s President and CEO. “This agreement to deliver Journal content via BlackBerry is a major step in our goal to provide mobile professionals with the vital information they need to succeed, no matter where they may be.”
“We’ve had a number of enterprises inquire about access to Wall Street Journal Online content for BlackBerry users in their company,” said Jessica Perry, vice president of business development, Consumer Electronic Publishing, Dow Jones & Company, which includes The Wall Street Journal Online. “Our relationship with Outercurve makes this possible, combining InfoEdge delivery technology with must-have Journal content.”
The Wall Street Journal Online recently launched a mobile edition, “The Wall Street Journal Mobile,” which provides business and financial news from the Online Journal directly to a cell phone. For more information about “The Wall Street Journal for BlackBerry,” please contact sales@outercurve.com or register for the free trial at http://www.outercurve.com/fs_wsj.asp.
About The Wall Street Journal Online
The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 701,000 subscribers world-wide as of Q3, 2004.
The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,800 business and financial news staff—the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the automotive industry, technology, personal finance and more.
The Online Journal offers two industry-specific editions: the award-winning Health Industry Edition and the Media & Marketing Edition. The Health Industry Edition offers authoritative analysis, breaking news and commentary from top industry journalists. The Media & Marketing Edition is designed for professionals in the advertising, marketing, entertainment and media industries. Subscribers to both online editions also get access to the full content of the Online Journal.
In 2004, the Online Journal has received several honors. The Online Journal was awarded a Codie Award for Best Online Business News Service, and its Health Industry Edition was awarded Best Online Medical Information Service for the second consecutive year. It also received an EPpy Award for Best Internet Business Service over 1 million monthly visitors. Also in 2004, it ranked in the Top 10 of BtoB’s Media Power 50, joining The Wall Street Journal, which took the top position for the fifth consecutive year.
The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.
About Outercurve Technologies
Outercurve Technologies is a leading global provider of wireless handheld business solutions. Outercurve’s InfoEdge On-Demand service provides organizations using the BlackBerry® wireless platform from Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) the ability to create, deploy and manage robust client-server wireless applications. By using InfoEdge, its unique development environment and over-the-air application deployment capability, companies can rapidly deliver packaged and/or custom applications to thousands of mobile users globally, thereby reducing time to market and total cost of ownership while significantly increasing the value of their technology investment. InfoEdge is delivered through partnerships the company has with wireless carriers in the US, Hong Kong, Europe, Singapore and Australia. For more information about Outercurve Technologies please visit http://www.outercurve.com.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited, used by permission.
