Press Release
March 11, 2008
Movidity Expands Multimedia Solutions for BlackBerry Smartphones
Toronto, ON - LogoVision Wireless(LV)/Movidity, a leading developer of basic codec and streaming technologies for mobile clients, which permit specialized mobile user interactive control of transmission, display and media content, is expanding its suite of applications for the BlackBerry® wireless solution from Research In Motion (RIM) (Nasdaq: RIMM).
Several Movidity products run on the BlackBerry® 8700, BlackBerry® 8800, BlackBerry® Pearl™ 8100 and BlackBerry® Curve™ 8300 series smartphones. The Movidity video solution includes interactive mobile dbms and User Generated Content (“www.movy.tv”), enterprise (MMES), handheld-to-handheld (MC2) and large-scale live MultiFeed/surveillance (MLSS).
The generic LV Player is a highly optimized, downloadable java midlet which will either provide optimized MPEG4 (and audio) decoding on a BlackBerry smartphone or automatically utilize the embedded player. The LV player works together with LV Linux server technologies to provide dynamic adaptive bitrate encoding of live or archived multimedia.
LV's technologies provide on-demand, globally accessible, mobile multimedia streaming services. Movy.tv uses concepts of UGC for both archived and live media. Movy.tv content is searchable through tags, titles, private Groups and corporate Portals. MMES includes all movy.tv database, encoding, and mobile transmission functionality. MC2 and MLSS pertain to volume and mobile user applications for live streaming. None of these applications require specific mobile content authorship; mobile transcoding of existing multimedia content is automatic, and dynamic for live streaming, and optimized for playback on BlackBerry smartphones. See www.logovisionwireless.com/lvapplications.htm
“Over the next 5 years, we project growth rates of over 25 percent for specific categories of multimedia content, such as mobile video and music. While most of the current demand for mobile multimedia content has been driven by the consumer market, we expect that the enterprise demand to view multimedia will increase as more enterprises expand their use of video applications and mobilize their employees,” said Sharon Ballard, Senior Analyst at Yankee Group. “Movidity running on BlackBerry smartphones will enable customers to create interactive mobile multimedia applications.”
About Movidity/LogoVision Wireless Inc.
The LV multimedia system integrates software elements that perform instant transcoding, and transmission to mobile devices. LV leverages highly advanced mathematical algorithms for video processing, and novel, but standard transmission methods to provide quality video, audio and interactive capabilities to mobile clients. Cross-compatible to all GSM, CDMA, WCDMA, EVDO, WIFI and i-mode networks. Headquartered in Toronto, Canada, LV products are available to mobile device manufacturers, wireless service providers, entertainment broadcasters and corporations requiring mobile VOD. Movidity Inc (www.movidity.com) is the commericializing wing of LogoVision.
Movidity, Multimedia Mobility and Media Objects are registered trademarks of Movidity Inc.; MMES, MC2, movy.tv and MLSS use propriety processes and software developed by LogoVision Wilreless Inc, for which patent protection has been applied in the US and through PCT.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.
