Press Release
January 28, 2008
LiquidTalk, Inc. Announces Launch of its Mobile Workforce Application for BlackBerry
On-Demand Application Enables Enterprise to Leverage Multimedia Functionality on BlackBerry Smartphones to Drive Mobile Workforce Productivity
Chicago, IL and Palm Desert, CA - LiquidTalk, Inc., global provider of enterprise mobile workforce engagement solutions, today announced the launch of its application for the BlackBerry® platform at the DEMO 08 emerging technology conference.
LiquidTalk’s secure, web-based (SaaS) application for the enterprise enables remote employees to find, organize and create audio and business content and push it proactively to their mobile devices. LiquidTalk has now expanded its solution to include the media-enabled BlackBerry® 8800 Series, BlackBerry® Pearl™ and BlackBerry® Curve™ smartphones.
“Organizations lose revenue every day because they are ill-equipped to manage an increasingly disconnected mobile workforce,” said David Peak, LiquidTalk CEO. “Mobile workers are typically the customer-facing and revenue-generating engine for organizations, so there are financial implications to leaving this challenge unaddressed. We are thrilled to work with Research In Motion to address this opportunity on the BlackBerry platform.”
Market indicators point to the growing opportunity for organizations to implement mobile workforce engagement initiatives. According to IDC, in 2007 over two-thirds of US workers were mobile. IDC also reports that the market for mobile enterprise applications reached $1.2 billion in 2005 and will grow to $3.5 billion in 2010, representing a compound annual growth rate (CAGR) of 23%. A recent Aberdeen Group study found that the top two mobile workforce issues companies face are keeping road warriors efficient at all times and servicing customers effectively regardless of where employees are.
The LiquidTalk application tackles these challenges head-on through the power of multimedia content accessible through mobile devices. Key content such as sample sales pitches, competitive updates, skills training and more can be accessed by remote employees during the “cracks in the day” to prepare for productive customer interaction, and market-facing media like product demos and testimonials can empower more meaningful customer engagement. This media is then pushed to the mobile devices of specific employee groups using wired or wireless synchronization.
LiquidTalk’s application for the BlackBerry platform will be unveiled on the DEMO main stage at 2:08 pm on January 29, 2008 by LiquidTalk co-founders Dave Peak and Dan Anderson. LiquidTalk is just one of 18 enterprise (B2B) solution providers hand-selected via a rigorous application process to join the DEMO ranks. DEMO has earned a reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace in the coming year. Each product is carefully screened and selected by founder Chris Shipley, one of the top trend spotters in the high-tech industry.
“I am delighted to have LiquidTalk debut its integrated solution for the BlackBerry platform at DEMO 08,” said Shipley. “Early last year, DEMO predicted the ‘consumerization’ of the enterprise, and with its focus on the productivity for mobile professionals, LiquidTalk is an innovative company leading this charge. I foresee LiquidTalk becoming as much a part of an employee’s daily activity as email is today.”
The LiquidTalk application for BlackBerry is available now.
About LiquidTalk
LiquidTalk helps companies connect and engage mobile employees to spark productivity. The firm’s secure, on-demand application empowers sales, service and other remote workers to find, organize, create and distribute proprietary enterprise audio and video content to mobile devices including BlackBerry, iPhone and iPod. Companies use the LiquidTalk solution to share knowledge, training, corporate and customer communication and more - wherever and whenever. The company is privately held and located in Chicago, IL. Visit www.liquidtalk.com for more information.
About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.
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